SANTIAGO
Santiago
TV Series
Identity
2022
This is Pacifica has partnered with 313features to create the identity, titles and type design for the SANTIAGO Original Series about a serial killer thriller on a sacred path.
Inspired by the greatest symbol of the Camino of Santiago: the shell.
This identity subverts a symbol of reward into a symbol of fatality: The shell became known as the shell of Santiago because when pilgrims arrived in Santiago de Compostela, they received a parchment and placed it on their hat as a reward for the long and hard journey they've endured.
The most distinctive feature of this identity is the shell turned into a weapon and the subtle blood-drop animation that trickles down from it's inverted points between the spikes.
The typography, inspired by the extended letterforms painted on the ancient pilgrim route, is sharp and scathing.
Inspired by the greatest symbol of the Camino of Santiago: the shell.
This identity subverts a symbol of reward into a symbol of fatality: The shell became known as the shell of Santiago because when pilgrims arrived in Santiago de Compostela, they received a parchment and placed it on their hat as a reward for the long and hard journey they've endured.
The most distinctive feature of this identity is the shell turned into a weapon and the subtle blood-drop animation that trickles down from it's inverted points between the spikes.
The typography, inspired by the extended letterforms painted on the ancient pilgrim route, is sharp and scathing.
Credits
A 313features production in association with Blanche Films.
Created by
Diogo Brito, Inês Braga and César Mourão
Directed by
Pedro Varela
Created by
Diogo Brito, Inês Braga and César Mourão
Directed by
Pedro Varela